When the Texas Rangers opened their 2021 season this week with a full house at Globe Life Field, the fans present got the first taste of an all-Appetize system powering concessions and retail operations, much of it designed to provide safer, contact-free interactions.
While the new stadium did host limited crowds for last fall’s MLB playoffs and World Series, Monday’s 2021 home opener at the 40,300-seat venue — the only MLB stadium without any limited-attendance restrictions — made full use of the infrastructure deployed by Appetize and caterer Delaware North. According to Appetize, there are 360 self-service ordering kiosks, 120 point-of-sale terminals, 130 kitchen display systems and 140 handheld devices included in the Globe Life Field concessions operations. Appetize, one of the leading providers of concessions and retail operations software, also is supporting mobile ordering at the stadium, with some options for in-seat delivery.
With venues everywhere looking to move concessions operations to contact-free and cash-free as much as possible to promote safety during the ongoing Covid-19 pandemic, self-ordering systems like kiosks and mobile-device programs are quickly moving to the forefront. At Globe Life Field, Appetize said it has also partnered with Apex Lockers to provide secure places where fans can pick up pre-ordered items, a strategy that helps reduce lines by decoupling time and place.
“Globe Life Field is one of the most anticipated openings in Major League Baseball, so it only makes sense the venue offer the most advanced ordering platform that enables a cashless environment,” said Appetize CEO and Co-founder Max Roper in a prepared statement. “Appetize has helped 15 stadiums open this season with contactless and mobile ordering, which are proven to be safer and more convenient for guests. We’re confident Texas Rangers fans and staff will notice the difference—and appreciate the upgrade—at Globe Life Field when ordering at concessions and retail.”
