According to the respondents to our 2024 Stadium Connectivity Outlook Survey, cashierless concession technology remains among the top priorities for venues heading into 2025.
Cashierless concessions is a topic that has dominated Stadium Tech Report’s coverage for the past two years. The deployment of nearly 100 new checkout-free concession stands last year was followed up by another 100 new stores launched in venues since October 2023, with our reporting showing about 250 such stores active in stadiums and arenas worldwide. So it’s no surprise that nearly 60 percent of respondents said it was a planned initiative for their 2025 roadmap, trailing only fan-facing wireless in the list of top initiatives.
Download the survey results and white paper today!
Missing key moments in a game or performance while waiting to grab a snack or purchase merchandise negatively impacts the live event experience. Our reporting on cashierless concession technology has shown a high rate of fan acceptance and use, since many of the venues employing these innovative solutions are able to reduce average transaction times to less than a minute. One interesting fact from the survey results is that the number of respondents claiming “more than five” cashierless stands in their venue rose to 53 percent this year, up from 39 percent last year.
Autonomous checkout is an attractive solution. Many teams and venues have reported that they’ve been able to grow revenue by increasing transaction volume and basket size, while also improving the fan experience by significantly reducing queuing time. Further, when replacing traditional belly-up stands with new frictionless solutions, they’ve gained operational efficiencies by having the ability to allocate their staff more effectively, which is perhaps one of the reasons why staffing was again less of a concern in this year’s survey compared to 2022, when respondents said it was the biggest challenge they faced.
Download the survey results and white paper today!
