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Sorama’s ‘acoustic cameras’ offer sound as a medium for fan engagement
Rick Scholte is an audio alchemist, turning sound waves into images and heat maps with his company’s “acoustic cameras” that can zero in on a small group of fans or render an entire seating bowl in multi-colored decibel levels. Scholte is also founder and CEO of Sorama, which builds and sells these acoustic cameras. While the units have obvious use...Feature
Faster paths to food and drink: Broncos, Aramark team up on concession-technology innovation
The linebacker-size Denver Broncos fan walked boldly up to the new-technology concession stand, stopped at the entry, spread his hands wide and said with a smile: “OK, tell me what I need to do here.” If you’ve been to a game recently at Denver’s Empower Field at Mile High, it would not surprise you that the fan expected to encounter...Feature
Denver Concessions, Part 1: Facing a new way to Zippin
Zippin, a San Francisco-based startup which is leading the sports stadium market for checkout-free concession stands, is now embracing another new technology - facial authentication systems for age and payment verification - to speed transactions up even more. “This is the holy grail for us,” said Alicia Woznicki, vice president of design and development at Aramark Sports + Entertainment, about...Feature
Denver Concessions, Part 2: Mashgin scanners provide flexibility and checkout speed
Even before Zippin, fans at Empower Field at Mile High got introduced to new concessions technology several years ago when a curious machine appeared at the checkout area of some stands. Instead of a staffer behind a terminal, the new devices were a platform surrounded by metal bands above and on the platform’s sides. What fans were instructed to do...Feature