Feature
Feature
Feature
Stadiums embracing self-serve beverage technology
The decades-old stadium and arena refrain of “beer, here!” from exuberant hawkers, a sound almost as ingrained with the in-person sports experience as the roar of the crowd itself, is increasingly being joined by a transformative wave of self-serve beverage technology. Mirroring a rising trend of consumer-directed and automated experiences in many other areas of commerce, such as checkout-free stores,...Feature
First Look: ‘Coach Prime’ debuts in front of sellout crowd at Colorado’s spring game
Even a late-spring snowstorm couldn't keep University of Colorado football fans from packing the house to get a first look at the program's new head coach Deion Sanders and his revamped squad in action at the team's annual spring game. New Colorado head coach Deion Sanders led his team at the spring game. Credit: CU sports information video screen shot...Feature
Zippin adds five checkout-free stores at MLB stadiums
As expected, checkout-free technology supplier Zippin has added five stadium concession stands to its market-leading total, with new deployments at Oriole Park at Camden Yards in Baltimore, Progressive Field in Cleveland and Rogers Centre in Toronto. Fans at Oriole Park at Camden Yards in Baltimore will have the easiest opportunity to try a Zippin checkout-free location, with two "Zippin Lane"...Feature
MLB rule changes spark technology additions for ballparks
In part seeking to leverage the impacts of a trio of dramatic on-field rule changes for 2023, Major League Baseball is introducing a wide range of new ballpark-related technology. As the league this season is looking to introduce substantially more on-field action and athleticism and reduce dead-time and average game lengths, MLB is banning extreme defensive shifts, implementing larger bases,...Feature