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Stadium Tech Report

November 17th, 2024

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CityPark concessions, Part 7: How does it all work?

With still more than an hour and 15 minutes until kickoff, the main concourse at CityPark was already getting busy. Matt Sebek, chief experience officer for St. Louis City SC, confirmed the perception with a quick check of his phone. "It's 6:15 and there are already 5,000 people in the park," said Sebek, who was in the process of conducting...

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CityPark concessions, Part 6: Provider close-up: Anthonino’s Taverna

For Anthony Scarato, the restaurant he opened with his brother in 2004 -- Anthonino's Taverna -- is something more than just a place for food and drink. "It's an extension of our family," he said. "It's like coming to dinner at our house." What was once just a small neighborhood place is now a somewhat bigger place, with seating for...

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CityPark concessions, Part 5: Provider close-up: Balkan Treat Box

If there is an only-in-St. Louis restaurant success story, it's the one about Balkan Treat Box, an operation that started as a food truck and now includes the truck, a restaurant, and one of the most popular concession stands at CityPark. Co-owner Loryn Nalic, who founded the company with her husband Edo, fell in love with the food Edo's Bosnian...

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CityPark concessions, Part 4: Provider close-up: Farmtruk

One of the providers at the stadium is a business called Farmtruk, which bills itself as "farm to table comfort food," with an emphasis on fresh, local, free-range ingredients. Samantha "Sam" Mitchell, the owner, has been running a food truck for seven years, "bouncing all around town" in St. Louis, hitting about 200 events a year. One of those events...

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CityPark concessions, Part 3: The Food: Hard to match St. Louis’ menu

Just scanning the list of food items available at CityPark Stadium is guaranteed to make you hungry. BBQ pulled-pork sandwiches. Smashed hamburgers. Balkan beef wraps, which include onions, tomato, feta cheese, cabbage, and garlic and chili sauce. Chicken, pork or potato tacos. An Italian sandwich with ham, roast beef, salami, provolone, lettuce, tomato, pickle, onion "and a whole pepperoncini." Mac...

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CityPark Concessions, Part 2: The technology powering the operation

Almost every sports team has some version of a stadium or team app, usually developed by one of the main third-party providers in the market. These vary in quality and functionality, with most teams trying hard to engage fans by supporting digital ticketing and payment and loyalty services inside the app, with varying degrees of success in getting fans to...

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