As part of a $9.5 million dollar (7 million U.K. pounds) technology upgrade, the Birmingham, England, National Exhibition Centre (NEC) has agreed to deploy technology from crowd-intelligence system provider WaitTime, along with a Cisco Wi-Fi upgrade, according to the venue.
A multi-purpose venue with a wide footprint that includes arena-sized stadiums as well as exhibition halls and outdoor areas, the NEC claims to attract more than 2 million visitors a year at approximately 500 different-sized events. According to the press release announcing the deal, the Cisco upgrade includes 1,800 new Wi-Fi APs deployed across the entire campus.
WaitTime, which uses a combination of camera feeds and artificial intelligence software to provide real-time analysis of crowd flow and fan behavior, will be used for real-time crowd and capacity management, according to the press release. In a prepared statement, Ian Taylor, managing director for NEC Group Conventions and Exhibitions said: “Our new Wi-Fi solution teamed with WaitTime’s crowd and business intelligence is revolutionary. The NEC Group is a data-led business and it is investments like this that help to keep us at the cutting edge of live event innovation.”
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